In Good Conscience has launched its first body wash collection, in three scents—Mandarin Rose, Rosemary Bergamot, and Peppermint Sage. 

Each body wash is crafted to meet the ever-evolving clean beauty standards. The brand’s natural derived ingredients include  sustainably sourced babassu oil, known for its hydrating and antioxidant properties.

In Good Conscience was founded by Jerome Clark, a 20-year beauty & marketing executive. He founded the brand on a “cultural sustainability” business model, and highlights the company’s collective power to drive tangible and sustainable change for under-resourced communities of color.

Clark says, “Our vision is to establish a brand that makes people feel good about the products they use in their daily self-care routine, but also in the fact that they are making a sustainable impact to under resourced and underrepresented communities, just by taking their daily shower.”

To fulfill its mission, the brand partners with Black & minority owned and led companies throughout its value chain process, including community banks, third-party logistics, co-manufacturers and marketing agencies. A portion of sales proceeds are donated to the Tulsa Dream Center, a non-profit that empowers citizens and the youth of North Tulsa, Oklahoma.

Clark adds, “The In Good Conscience team is proud to be a brand that embodies this ethos in its mission every day, far beyond a momentary marketing story.”